Don't chase the market leader, be the market leader.
Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.
It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful.
Broken down into 3 sections Sur/petition will explain:
1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business
2. The difference between traditional competition and sur/petition
3. The meaning of `valufacture' and how to create value for your business
Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.
This item is out of stock
Leave your e-mail and you will receive a message as soon as it is available again!
Register and get 10% discount!
Discount on full price items. Discounts cannot be combined!
Orders are processed on weekdays from 10:00 to 18:00.
Free delivery to OMNIVA parcel machines in Latvia for orders over €35.00.
Free delivery to any GLOBUSS bookstore within 2-5 working days.
If you have any questions or concerns, please contact eveikals@eglobuss.lv or call +37125615675.
Share on social networks: